For an explainer video to work wonders, it has to be something worth-watching. It should be the perfect blend of an endless string of traits such as engaging content, appealing aesthetics, apt audio and a lot is an assortment of qualities that can negatively influence your video.Things get tricky because people are so caught up in including the‘must-haves’ that they often entirely forget about the ‘must-not-haves’. When this happens, quality suffers which can easily be translated into losing your customers for good.
Startups that face the big challenge to present their idea to investors and customers will have to ask themselves: what are the best tools to present their pitch. As nowadays the human attention span is getting shorter and shorter, a clear visual message is always highly useful. Since people are used to commercials and short film pieces, a short video can help entrepreneurs to show their product to their audience effectively and even to discover for themselves what their real focus is (due to the short format of the video). It can be delivered on a website, to be sent as a link or used during a presentation, perhaps as an intro or as an addition to a longer verbal personal presentation on stage.
Even big investment companies have started to discover the usability and potential of this media. Find out how Simpleshow, a start-up video production company have raised 5.4 million dollars to boost their business.
Often, there is a lot that can be done to improve your marketing strategy and those who showcase not just one or two but many of the most effective methods, will be able to see a vast difference in the success of their business. Let’s take a look at one of our clients, accessplanit! They already had a great product: a learning and training management software solution for medium and large companies, a well organised website providing clear communication and a high-class customer service team to support their clientele.
One would think that should be enough… but we all know that in this current, highly competitive market, you can never sit back. Neither can you ever ignore marketing trends. Well, you can, but your competitor maybe won’t and will be one step ahead of you.