For an explainer video to work wonders, it has to be something worth-watching. It should be the perfect blend of an endless string of traits such as engaging content, appealing aesthetics, apt audio and a lot is an assortment of qualities that can negatively  influence your video.Things get tricky because people are so caught up in including the‘must-haves’ that they often entirely forget about the ‘must-not-haves’. When this happens, quality suffers which can easily be translated into losing your customers for good.

To ensure that you do not fall prey to any such issues and effortlessly dodge all the glitches that the video marketing world may throw your way, things that have to be avoided by all means when making an explainer video are briefly listed below.

Bore To the Core

Imagine the scenario. The perfect prospect lands on your website and decides to watch your video. By the time it ends, he’s snoring soundly. There’s no way you can allow your visitors to go through that ordeal. It is for this reason that your video should be absolutely interesting and fun to watch. Remember the rule, dullness is death.

Bad English, Poor Voice – A Devastating Choice

An explainer video is all about achieving the perfect balance between audio and
visuals. Since voice over is the most important part of a video, it is imperative to make sure you choose the right voice. Otherwise, no matter how many impressive graphics and visuals you add to it, your efforts won’t pay off. Similarly, if your target audience is English-speaking and the spoken English is not impeccable, it will easily tone down the video’s charm.

Poor Quality= Loss of Credibility

If the production quality is poor, you can see great ideas turning into videos that do not even deserve a second glance. Such videos do not only hurt your business, they are like a plague that can easily mess up your business’ image. How others perceive you matters a lot and you cannot let something as mundane as

A Video Too Long Is Wrong

Do not assume that your visitors have all the time
in the world. Keep your video short. When you
prolong a video, it will take time to load and this
can be a big disadvantage. In the online world, people have an amazingly short attention span. your marketing message in the limited time slot. Putting time, effort or money into prolonging it won’t do you any good.

Video Marketing at Too-Good-To-Be-True Prices

Concordant to the popular belief, video marketing, like many other great things in life, isn’t free. It takes money to make money. So, if someone is offering their
services for rock-bottom prices, expect the quality to easily match the amount you are paying. While it is justified on your part to keep things as wallet-friendly as
possible, overdo it and you will have to pay for it in terms of lost sales.

It’s The End!

Getting an explainer video does not mean that you have gotten the task done. It is just a large milestone that has been accomplished because at the end of the day, making a video is not what you are concerned with. It is how you will leverage it to secure conversions that matters.

Use explainer videos to maximize your exposure and drive sales higher than ever before. Just don’t forget to avoid the mistakes listed above.